A little bit of knowledge can be a dangerous and expensive thing. Such is the case with SEO. Especially for car dealers who are using OEM mandated websites, have limited knowledge of how SEO works or how SEO fits into a well-run automotive digital marketing program. Let me explain. SEO by itself is a good thing. Organic traffic is usually some of the best, highest converting quality traffic that dealers

Hopefully after my last post, Everything Car Dealers Know About SEO is Wrong, dealers have a much better idea of what’s really going on with SEO as it pertains to them. But my post didn’t really give dealers a whole lot of positive things they could do to improve their SEO. So, let’s get to it. Here are ten tools dealers should be using right now to improve and manage